Feb 142012
 

The Official Automotive Marketing Partner for SI Swimsuit Launch Week,  Lexus and the All-New GS Take on a Real Sports Illustrated Swimsuit Supermodel’s Curves in Its TORI 500 Campaign

Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it-that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.

Feb 142012
 

Click on the picture above to play the video

Sony spend $50 million on its Vita advertising campaign and The World Is In Play is from the womb of that campaign.

PlayStation Vita is launching on the 22nd February including Uncharted Golden Abyss, EA FIFA Football, WipEout 2048 & Little Deviants.

Continue reading »

Feb 142012
 

- RM Auctions, in association with Sotheby’s, lifts gavel on the Milhous Collection, February 24 – 25, 2012 in Boca Raton, Florida
- Sale presents an unprecedented selection of mechanical musical instruments, automobiles and collectibles
- Musical highlights include over 100 of the world’s most desirable fair, theatre and dance organs and the largest compilation of major orchestrion pieces ever offered at auction
- Automotive highlights include a rare 1912 Oldsmobile Limited Tourabout; a 1939 Lagonda V-12 Rapide Sports Roadster delivered new to actor Robert Montgomery; and a revolutionary 1949 Rounds Rocket Indianapolis Racing Car with believed Howard Hughes provenance
- Auction also features an exquisite, hand-built 46-foot custom carousel featuring over 42 animals
- Comprehensive lot list and select video highlights now available online

RM Auctions, in association with Sotheby’s, is offering one of the world’s finest private museums, the Milhous Collection, during a multi-day sale, February 24 – 25, 2012 in Boca Raton, Florida.

The result of over five decades of judicious collecting by brothers Bob & Paul Milhous, the extraordinary collection features an unparalleled series of mechanical musical instruments, automobiles and collectibles, handpicked from around the world and representing the ‘best of the very best’.

In February, after playing host to countless visitors and charitable events, the museum doors will open one final time as the Milhous brothers offer the collection for auction. The upcoming sale will feature over 550 lots, presenting a diverse range of ownership opportunities for discerning collectors.

Continue reading »

Feb 142012
 

World’s Most Powerful Laptop for Gamers, Artists, Enthusiasts, and Professionals

ORIGIN PC announced today the availability of their new EON17-X desktop replacement laptop. Featuring the latest Intel X79 chipset, 2nd generation Intel hexcore processors, and overclocked NVIDIA GeForce GTX 580M graphics cards in SLI the EON17-X is the most powerful laptop on the market for gamers, artists, enthusiasts, and professionals. The EON17-X marks the first laptop from ORIGIN PC with a customizable backlit keyboard with two lighting zones and seven color options.

The ORIGIN EON17-X is available now with a 3D model including a built-in 3D emitter coming in early Q2.

ORIGIN PC’s EON17-X Laptop features: Customizable Backlit Keyboard with Two Lighting Zones and Seven Colors
Intel X79 Chipset with 2nd Generation Intel Hexcore Processors
Up to 32GB 1333MHz Corsair Quad Channel Memory
Up to 16GB 1866MHz Corsair Vengeance Quad Channel Memory
Up to Dual NVIDIA GeForce GTX 580M Graphics Cards with ORIGIN Professional Overclocking
Up to Three Hard Drives with up to 3TB’s of Hard Drive Space
Industry Leading Free 24/7 Lifetime Support Based in the United States
Fully Customizable starting at $3,159

Feb 142012
 
  • Production begins in Saarlouis, Germany of Ford Focus 1.0-liter EcoBoost – Ford’s most fuel efficient petrol vehicle ever
  • The new Focus 1.0-liter EcoBoost 100PS delivers class-leading fuel efficiency of 4.8l/100km (58.9 mpg)* and CO2 emissions of 109g/km. The 125PS model returns 5l/100km (56.5mpg) with CO2 emissions of 114g/km
  • The 1.0-liter EcoBoost will be introduced to more Ford models including the C-MAX and all-new B-MAX in 2012

COLOGNE, Germany, Feb. 02, 2012 – The Ford Focus powered by the 1.0-liter EcoBoost engine began rolling off the assembly line this week in Saarlouis, Germany, setting a new benchmark as Ford’s most fuel efficient petrol-powered vehicle ever.

The Focus 1.0-liter EcoBoost 100PS (98.63199678 HP) offers class-leading economy of 4.8l/100km (58.9mpg) alongside CO2 emissions of 109g/km. The turbocharged, direct injection engine also is available on the Focus in a 125PS (123.28999598 HP) version that returns 5l/100km (56.5mpg) with CO2 of 114g/km.

The Focus 1.0-liter EcoBoost achieves diesel engine standards of performance thanks to a steady engine torque of 170Nm between 1,400rpm and 4,500rpm.

Continue reading »

Feb 142012
 

EA developers finished the last game in Mass Effect trilogy.

Casey Hudson executive producer of Mass Effect 3 tweeted,  “After an awesome effort by our team, I’m proud to announce Mass Effect 3 is officially gold,” and  “Many surprises await you – this week and beyond.”.

Mass Effect 3 Demo should be released today on February 14 and the full game will be released on March 6.