BAFTA winning creative agency Ralph has teamed up with videogame publisher Square Enix to create a personalised video experience that lets fans put a ‘hit’ on their mates on Facebook.
The experience brings the iconic character of Agent 47 to life in a moody, live action video which incorporates the target’s individual information from their Facebook account. Agent 47 tracks them down and pieces together his sniper rifle before assassinating them with cold, clinical precision. Pulling together a collage of their photos, the victim then witnesses their life flash before their eyes.
Despite its seemingly dark heart, the experience has its tongue firmly in its cheek, allowing users to input whatever ridiculous reason they want for their friend to be terminated. Whether it’s their bad taste in clothes or inability to get a round of drinks in, the target is left in no doubt as to their ‘crime’.
“Hire Hitman” was created to celebrate the best selling game Hitman: Absolution. The experience is another opportunity for fans of the series to immerse themselves in the Hitman universe.
“Hire Hitman” was created and produced by multi-award winning, EMMY nominated digital creative agency Ralph, who specialise in creating interactive content for the entertainment industry. The company has made many promotional and advertising campaigns for companies including HBO, MTV, BBC, ITV, AMC, FX, Showtime and almost every major US film studio.