Fiat UK’s released music video is named “The Motherhood feat. Fiat 500L” and stars a mother rapper and her children with the 500L makes the scene in the background.
The edgy and humorous interpretation of everyday family life follows a stylish young mum around her home while she raps about the reality of her life after the arrival of children. It’s a no-holds-barred portrayal of the challenges women face as they grapple with their new maternal role.
The film, which has now been posted on the Fiat UK YouTube channel, was inspired by some of the comments made in research groups undertaken by Fiat earlier this year. When discussing their lives, mothers demonstrated the desire to retain their sense of style and modernity while tackling family challenges.
The Fiat 500L will be available initially with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 0.9-litre petrol (105hp), 1.4-litre 16-valve petrol (95hp), 1.3-litre 16-valve MultiJet diesel (85hp) with manual or MTA transmission, and 1.6-litre 16-valve MultiJet diesel (105hp).
“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
“We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of glamour into their family’s lives.”