- Ford dealers are now taking orders for the Ford C-MAX Hybrid, which will be more affordable than Toyota Prius v while achieving better fuel economy
- Class-exclusive technologies include hands-free liftgate, active park assist for easier parallel parking and next-generation SmartGauge® with EcoGuide to help customers increase their fuel economy
- C-MAX will launch this fall as part of Ford’s power of choice strategy to deliver leading fuel economy across its lineup while tripling electrified vehicle production capacity by 2013

Ford dealers are starting to place orders for America’s most affordable and fuel-efficient hybrid utility vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies such as a hands-free liftgate, spaciousness for five passengers and cargo as well as the fun-to-drive character shared with well-handling cars including Ford Focus.
The C-MAX is a compact hybrid utility vehicle and the company’s first dedicated line of hybrids. The 2013 C-MAX Hybrid will be available this fall with a base price of $25,995 – approximately $500 lower than the Toyota Prius v’s base price.

The C-MAX Energi plug-in hybrid will follow later this year with better electric-mode fuel economy and overall driving range than the Prius plug-in hybrid.
“C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”
The C-MAX Hybrid blends fuel economy with performance, with projected best-in-class horsepower and torque along with Ford’s third-generation powersplit technology that allows for higher speed while in electric mode than Toyota Prius v.
C-MAX Hybrid benefits from 20 years of research and innovation behind the software and hardware technology driving it, with many of Ford’s almost 500 hybrid vehicle-related patents contained within.
That means that along with SYNC® with MyFord Touch®, drivers get class-exclusive features like hands-free liftgate (offering hands-free cargo access with a simple kicking motion), SmartGauge® with EcoGuide, regenerative braking and an advanced lithium-ion (li-ion) battery pack that is being used for the first time in a Ford hybrid.
C-MAX Hybrid – being built on Ford’s global C-segment platform – also benefits from a proven design and nameplate with more than 156,000 units of the gasoline version sold in Europe since its 2010 launch.
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