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2014 Buick Regal

Mar 262013

Buick revealed the new 2014 Regal today, designed to be a sportier and smarter evolution of the brand’s dynamic midsize sedan. New purposeful technologies enhance safety and the driving experience with a more refined turbo engine – along with the introduction of all-wheel drive.

The new Regal also introduces new radar- and camera-based safety features – including Rear Cross Traffic Alert, Lane Change Alert, Side Blind Zone Alert, Lane Departure Warning, Forward Collision Alert and Collision Mitigation Braking – for surround protection. In-vehicle connectivity is enhanced with next-generation IntelliLink, featuring simpler, more intuitive controls and natural speech recognition.

Adaptive Cruise Control is also offered. It senses traffic in front of the Regal to adjust vehicle speed, including stopping the vehicle in heavy traffic and accelerating again.

“The new 2014 Regal is more expressive, more connected and more technologically advanced,” said Tony DiSalle, U.S. vice president of Buick Marketing. “Nearly half of new Regal buyers are conquests who are new to Buick and they represent the youngest median age among the brand’s lineup.

eAssist Comes Standard on 2013 Regal

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Sep 012012

The 2013 Buick Regal luxury sport sedan arrives at dealerships this fall with a standard advanced eAssist powertrain and 36 highway mpg. Two powerful turbocharged four-cylinder engines give Regal one of the most technologically advanced engine ranges in the brand’s history.

“With eAssist, Buick is redefining what a ‘conventional powertrain’ means to customers,” said eAssist global chief engineer Stephen Poulos. “It changes the fuel economy – but not the experience – for the 97 percent of new car buyers who aren’t buying hybrids.”

Where a hybrid vehicle requires a complex system of large, heavy batteries and electric motors, Buick eAssist uses a compact lithium-ion battery and a small electric motor/generator in place of an alternator to achieve an EPA-estimated 36 highway mpg for both the Regal and the LaCrosse luxury sedans.

The three main advantages of the eAssist system are its stop/start functionality, which turns the engine off when the vehicle is at rest; regenerative braking that gathers and stores energy that would otherwise be lost during braking, and an electric motor assist that reduces the gas engine’s work during acceleration or on inclines.

Buick IntelliLink Coming to 2012 Regal, LaCrosse and Verano

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Apr 232011

Hands-free, voice-controlled interface helps drivers safely use mobile electronics

NEW YORK – Buick, the fastest-growing major automotive brand in the United States in 2010, will bring a higher level of in-vehicle wireless connectivity and customizable infotainment options to its 2012 Verano, Regal and LaCrosse models. The upgraded capability will enhance the luxury vehicle experience that Buick buyers have come to know and love.

Buick IntelliLink uses Bluetooth or USB to connect the driver’s smartphone to a new 7- or 8-inch, high-resolution, full-color touch screen display radio. IntelliLink expands on Buick’s current Bluetooth and USB capabilities to allow smartphone control via voice activation and steering wheel-mounted controls. It also enables streaming stereo audio from the phone through services like PANDORA® Internet radio and Stitcher SmartRadio®.

Buick Regal Engine Brainpower is Industry’s Quickest

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Nov 132010

Engine Control Module Reliably Performs 125 Million Operations a Second

PONTIAC, Mich. – A 32-bit embedded processor with three megabytes of integrated flash memory gives the 2011 Buick Regal’s Ecotec 2.0L engine microcontroller the quickest throughput, or processing power, in the automotive industry.

For the Regal driver, this means more precise fuel delivery for the best-possible fuel economy, emissions and performance.
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AUTOMOBILE MAGAZINE ANNOUNCES 2011 “AUTOMOBILE OF THE YEAR” FINALISTS

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Nov 102010

Winner Announced in Live Facebook Reveal Nov. 16

Ann Arbor, Mich. (November 9, 2010) – AUTOMOBILE Magazine, America’s leading automotive lifestyle publication, announced the finalists for the 2011 AUTOMOBILE Magazine Automobile of the Year. Today’s announcement will be followed one week later, on Tuesday, November 16, by a simultaneous live reveal of the winner on both Facebook and the brand’s website. During the live, interactive announcement at 12:00 PM Eastern Standard Time, for the first time ever, fans will be given the opportunity to chat live with AUTOMOBILE Magazine’s editors regarding their choice of winner and the criteria that led them to the decision.

Contenders for this year’s award represent a diverse mix of what the automotive industry is currently offering consumers. In fact, for the first time in AUTOMOBILE Magazine’s history, electric cars are included in the running, alongside traditional gasoline- and diesel-powered vehicles.

2012 BUICK REGAL GS PRODUCTION MODEL TAKES SPORTS SEDAN PERFORMANCE TO A NEW LEVEL FOR BUICK

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Nov 042010

• High-performance midsize sport sedan with 0-60 mph performance of under seven seconds
• Features exclusive, GS-only high-output version of the Ecotec 2.0L turbo engine with 255 hp and 295 lb.-ft. of torque
• Buick’s Interactive Drive Control System allows drivers to change the suspension settings and steering sensitivity
• Exclusive, racing-inspired exterior and interior appointments
• Goes on sale in the second half of 2011

MIAMI – Buick this evening reveals the production version of the 2012 Regal GS, an even sportier expression of the Regal sport sedan that went on sale earlier this year and has attracted new buyers to the Buick family. Powered by a high-output, exclusive Ecotec 2.0L turbocharged engine mated to a six-speed manual transmission, the GS delivers an estimated 255 horsepower (190 kW) and 295 lb.-ft. of torque for a 0-60 mph performance of less than seven seconds (estimated). Buick’s Interactive Drive Control System is standard on the GS, allowing drivers to customize the driving experience by changing the suspension settings and steering sensitivity between three modes: standard, sport and GS.

2011 Buick Regal earns Top Safety Pick award

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Aug 302010

The new Buick Regal earns the Institute’s top safety accolade after achieving good ratings for front, side, rollover, and rear impact protection.

The Top Safety Pick designation helps car shoppers zero in on the vehicles that afford the best overall crash protection. In addition to good crash test ratings, winners must have electronic stability control, an important crash-avoidance feature, which is standard on the Regal.

The Regal is the seventh vehicle from General Motors to earn the award since the Institute implemented a new roof strength requirement for protection in rollover crashes. In this test, a metal plate is pushed against one corner of a vehicle’s roof at a constant speed. The maximum force sustained by the roof before 5 inches of crush is compared to the vehicle’s weight to find the strength-to-weight ratio. The roof of the Regal withstood a force equal to nearly 5 times the car’s weight. For comparison, the current federal standard is 1.5 times weight

Buick Introduces the First Television Commercial for the 2011 Regal

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Jul 152010

Buick is launching the first of several television commercials today as part of its advertising campaign for the 2011 Regal. The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience.

“The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan’s German inspired engineering and performance,” said Craig Bierley, Buick advertising director. “The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle.”

The first television spot for the Regal titled “Autobahn” celebrates the Regal’s design, engineering and performance, and features the voice of Kevin Bacon. Future commercials will tell the comprehensive story on the Regal and highlight the vehicle’s engine performance, driving dynamics, driver friendly personal technologies and sculpted interior design. Additional commercials will be released through the remainder of 2010.

Oshawa Car Assembly Plant to Add Second Shift to Support Buick Regal Production

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Feb 152010

o Up to 700 employees expected to return to the Oshawa flex line
o North American Buick Regal production to begin in Q1 of 2011

TORONTO, ON, February 11, 2010 – Plans to add a second shift to the Oshawa Car Assembly Plant’s state-of-the-art flexible manufacturing line were announced today by General Motors of Canada at the Canadian International Auto Show in Toronto. The shift will begin in the fourth quarter of 2010 in preparation for the North American production of the Buick Regal, which is slated to commence in the first quarter of 2011.

“We’re really excited to be adding production of the all-new Buick Regal alongside the hot-selling Chevrolet Camaro at the Oshawa Car Assembly Plant,” said Marc Comeau, GM of Canada’s vice-president of sales, service and marketing. “With the plant’s longstanding reputation for quality, and the Regal’s award-winning European roots, customers are in for a top quality ride, unlike anything they’ve seen from Buick before.”